THE STORY OF OUR FOUNDER
Shaun Spencer is an Executive Performance Advisor who helps leaders and organizations perform under pressure when millions are on the line.
With 10 years as a Pentagon IT strategist working alongside military leadership up to three-star generals, Shaun learned how elite decision-makers operate in life-or-death scenarios. He then applied the same strategies and systems as a Hall of Fame Division II coach, leading Bowie State University to its first championship against an undefeated, Olympic-level team. This was done through strategically positioning overlooked talent to collectively dominate.
After winning a championship and being inducted into the coaching Hall of Fame, Shaun was a professional track athlete training for the 2008 Olympics. Due to a career-ending injury and devastating life challenges, he became homeless in the streets of LA. He rebuilt his life using the same mental performance strategies and techniques he learned as a pro athlete and his days working with 3-Star generals.
From there, he acquired 15 more years of experience in international health, wellness, and executive advisory, helping leaders worldwide master performing under intense pressure, conquer performance anxiety (along with general and workplace anxiety), master decision-making, and learn to build strong teams that can execute effectively under extreme pressure.
From there, he acquired 15 years of experience in international health, wellness, and executive advisory, helping leaders worldwide master performing under intense pressure, conquer performance anxiety (along with general and workplace anxiety), master decision-making, and learn to build strong teams that can execute effectively under extreme pressure.
Today, Shaun is the founder of Spencer Performance Institute and creator of the Olympic Mindset System, a methodology combining elite athletic mental training, Pentagon decision-making protocols, and championship team optimization.
Shaun didn't read about pressure or listen to other people's stories......he competed, commanded, and coached his way through it. He has lived what others read about.
Credentials & Achievements
Former Professional Track Athlete (Nike/Adidas Sponsored)
Pentagon IT Strategist & Lead — 10 Years
Corporate Strategy & Leadership — 10+ Years
Private Sector & Small Business Advisory — 10+ Years
Health, Mental Wellness & Human Performance — 10+ Years
Performance Coach & Executive Mentor
CIAA Division II Championship Coach (3X)
Division II Hall of Fame Coach
International Fitness & Mental Health Specialist
Psychology — Human Behavior & Child Psychology
TV Personality — VH1
Seasoned Author — 4 Books
Before reviewing the credentials below, it's essential to understand how they were compiled. My work sits at the intersection of performance, psychology, leadership, and execution. I've operated in elite athletic environments, high-level government strategy roles, classrooms, boardrooms, and on stages across vastly different audiences. Each experience has sharpened a different dimension of my overall approach — from competitive discipline and strategic systems thinking, to behavioral insight and high-stakes communication.
What connects all of it is one singular focus: understanding how people perform under pressure and how to help them do it better, consistently, and without losing themselves in the process.
The credentials below are not separate achievements. They represent a unified body of work centered on performance, resilience, and measurable results.
SPI Mission Statement
Our mission is to help executives, leaders, entrepreneurs, students, and anyone carrying the weight of anxiety, ADHD, procrastination, or imposter syndrome perform at their highest level, not by working around those challenges, but by training through them.
We build performance systems rooted in elite athletics, Pentagon-level strategic operations, and championship coaching. Real frameworks from real environments where pressure was permanent and results were the only option. We bring that same standard to every person and organization we work with because the mental game is the margin, and that margin is trainable.
Our vision is a world where anxiety, ADHD, imposter syndrome, and pressure are no longer seen as liabilities but as trainable variables that, when properly developed, become the greatest competitive advantages a person can have.
We are building the premier performance training institute for executives, organizations, students, and the brilliant but blocked people the world has underestimated and overlooked. A place where the standard isn't managing your challenges. It's competing through them, leading through them, and winning through them. At every level. In every environment. Without sacrificing who you are in the process.
SPI Vision Statement
Discover new high performance mental strategies that allow you to sustain performing at high levels, without the risk of burnout.